Updated: May 2026 | All Reviews
Quick verdict: LionDesk wins for individual agents with its affordable all-in-one platform. BoomTown dominates for teams running heavy ad campaigns. Follow Up Boss is the best for teams that need perfect lead routing and follow-up. HubSpot works well for agents with broader marketing needs. And ClickUp offers the most flexible, affordable CRM for solo agents who want to manage their business without paying per-agent fees.
Rating: 4.5/5 — LionDesk is built specifically for real estate professionals. It includes contact management, drip campaigns, video email, transaction management, and a dialer that integrates with your MLS. The automated lead nurture sequences save hours of manual follow-up. At $30/month for the Pro plan, it's the most affordable real estate-specific CRM on the market.
Rating: 4.5/5 — BoomTown combines a powerful CRM with an integrated ad platform. It captures leads from Zillow, Realtor.com, and Facebook, routing them instantly. The automated follow-up engine, broker accountability features, and team performance dashboards make it the top choice for teams spending $2,000+/month on ads. Pricing is custom but typically starts around $500/month for teams.
Rating: 4.5/5 — Follow Up Boss focuses on one thing: ensuring no lead falls through the cracks. The round-robin lead distribution, time-based follow-up reminders, and team performance leaderboards are best-in-class. It integrates with 100+ lead sources including Zillow, Realtor.com, and Facebook. Starting at $63/month for 3 users, it's the operational backbone for teams serious about lead conversion.
Rating: 4/5 — ClickUp isn't a real estate-specific CRM, but its customizable platform can be configured to manage contacts, property listings, transaction milestones, and client communications — all for $10/user/month. Create custom fields for property preferences, budget range, and timeline, and automate follow-up reminders. The Dashboard view gives you a bird's-eye view of your pipeline, and you can manage your entire real estate business — marketing projects, client tasks, and transaction documents — in one place. For solo agents or small teams who want maximum flexibility without per-user CRM costs, it's a compelling alternative.
Rating: 4/5 — HubSpot's free CRM works well for agents who create content (blog posts, videos, newsletters) to generate leads. The email marketing, landing pages, and social media scheduling give you inbound marketing tools that real estate-specific CRMs lack. The main limitation is the cost — $45/month for Marketing Hub starters adds up fast for individual agents.
If you're a solo agent on a budget: LionDesk ($30/mo). If you're a team running ads: BoomTown. If you need perfect lead routing: Follow Up Boss. If you want to manage your entire business in one tool without per-user CRM fees: ClickUp ($10/user/mo).